![]() |
| INSEAD 18Ds take Silicon Valley |
Katie Dill is an incredible person! For about an hour yesterday, she held me and a group of other INSEAD MBA candidates spellbound as she talked about her career journey, her thoughts on design, and her passion for the future Lyft is helping to create.
As Vice President of Design at Lyft, Katie oversees design in a broad sense across the company. This includes user experience, product, and other areas. Prior to joining Lyft, she was Director of Experience Design at AirBnB for about four years. She oversaw Airbnb's service experience and trust and payments platform, and grew the design team there from ten people to a hundred. She was recognized as one of Fast Co’s Most Creative People in Business in 2017.
As I sat there and listened to her, my mind kept returning to one of the more important books I have read recently: So Good They Can’t Ignore You by Cal Newport. Cal’s thesis in the book is simple: ability is important.






