There is ample evidence that people who set goals tend to get better results than people who don’t. Goals drive focus on achieving important results rather than running in multiple directions, and cause us to apply more effort to attain stretch targets; they also help us to continue trying after others concede defeat. When supported by excellent execution and persistence, goal-setting has often proved the difference between average and excellent results.
Why then doesn’t everyone set goals?
I found that some people don’t believe they can improve the quality of their results by setting goals beforehand. In many cases, they already deliver good results and don’t see how things can be any better. I also found other people who try to set goals, but are overwhelmed by the perceived complexity of the task and lack a framework they can reapply.
I have written this for the second category of people, to share my framework.
Here’s how I set goals:









