Sunday, June 21, 2009


“An effective mission statement is basically an answer to one question, how do we intend to win in this business?” Jack Welch.
I and my sister are visiting the United States for the first time, and we are staying in St. Louis, Missouri with our favourite uncle.
It is our third day in his house, and we need to get trousers. We have an allowance of $1000 each, and so he says – “Oh! Go to Gap, get a pair of pants each, and be back in an hour so that we can go see the Mark Twain national forest”. Mind you, we have not been here before, and we have absolutely no idea where or what Gap is.
Seeing that I don’t know how to get to Gap, I phone my cousin (he’s at school), and ask for directions. He gives me precise directions (Gap is actually within walking distance from the apartment) and I go for my roller skates. On the other hand, my sister grabs her iPod, plugs her ears, and saunters out of the house, without having the faintest idea where Gap is.
I skate down the street, and I’m back in 6 minutes. 3 hours later, my sister is nowhere to be found, and by the time she finally shows up looking like she was chased by a pack of angry goats and carrying a bag load of stuff, it is too late for us to go anywhere – and so I go to bed angry.
OK, let’s cut the story, and get down to business.
A lot of the time, we know where we are going, (or where we want to go); but we seldom take the time to sit down and establish how to go about getting there.
Reverend W. A. Nance once said – “there are two classes of failures in this world, those who thought and never did, and those who did and never thought”. I believe that there is a third class that never thinks and never does.
Today, I will not concern myself with the two classes that don’t do, we’ll take a look at those who do and never think. This class has an edge over the other two classes; at least – they do something, and they get something. It is just that they seldom get what they wanted!
After we establish what it is that we are going for, it is extremely important that we look at how to get it. For example, at the beginning of every year, everyone comes up with a list of what they want to do in the New Year, but they seldom achieve it, and the few who do only do so because they formulate a workable plan. You do not become a builder by sitting and talking; neither do you become a business executive by reading M & B’s.
We have to take steps towards our goals, and what better way to establish what steps we need to take than to sit down and formulate a plan (a mission statement)? A personal mission statement is important because it tells you what you need to do, and when you need to do it - to ‘win’ at whatever ‘business’ you are doing.
I’ll be back soon with more on this topic, but till then - how do you plan to get that dream job?
An hour spent planning is worth two in execution.

KOYE-LADELE Mogbekeloluwa,

1 comment:

  1. Planning is really important in achieving any dream we might have. It saves one from shame at the end.