Sunday, June 24, 2018

Which of these Harpic 'adverts' do you think is more effective?

Image source: https://ogefash.reviews/2018/01/19/avert-review-harpic-toilet-cleaner-just-too-terrific-but/
**1**

Imagine a young woman in her early thirties. It is a Saturday morning and she is home with her family. Her husband is making breakfast and she is roughhousing with her child. Her phone rings, and it is her mother-in-law (MIL) on the other end. MIL is sorry for the short notice, but she has missed them and is visiting today.

She gets off the phone and springs into action. She and her husband dash around the house straightening out the rug and putting toys away. And then she remembers the ghastly stains in the guest toilet. Damn!

She dashes into the toilet with a box of detergent and half-empties it into the toilet bowl. She flushes after minutes of scrubbing but the stains remain, seeming to mock her. Her husband pokes his head into the toilet long enough to hand her a bottle of Harpic. She repeats the same motions as before, with a different result this time. Her toilet is sparkling white!